Noi is more than just a visit to the salon, it’s an experience.
A native of Naples, Massimo Topo’s goal was always to become a Stylist. He began working in salons at 12 and was an apprentice by 15; at the same time Massimo experienced the excitement of the beauty industry, working in fashion shows and doing ‘platform work” in Milan and Bologna. By 18, he owned his first salon in Naples and employed five stylists; Massimo swiftly rose to become the hottest young artist for hair in Southern Italy. Two years later, ready for new inspiration, Massimo turned his salon over to his younger brother, Giuseppe, and headed for trendy California. Massimo started at the Ritz Carlton in Laguna Niguel, where once again his flair and exquisite creations captured local acclaim, launching him to the top as the most requested stylist at the Ritz. In demand, Massimo quickly opened his first salon in La Jolla – La Coupe Savage. One of La Jolla’s first full-service spas, Massimo started with 16 employees and took La Jolla by storm: CEOs, princesses, Oscar and Emmy-nominated actresses flocked to Massimo. In the following years, Massimo expanded again, opening a second salon in Laguna Beach before joining forces with Rick and opening a further two salons in La Jolla. After 19 successful years of styling stars and sun-lovers alike, Massimo went back to his roots – pun intended; with encouragement from Rick, he and Giuseppe moved to Rome.
With inspiration and guidance from older brother Massimo, Giuseppe Topo’s initiation to the world of beauty began at an early age. Following the European tradition of Apprenticeship, he studied under the same seasoned veteran who cultivated Massimo. Giuseppe established his career by focusing on fashion shows and pageant work, styling several Miss Italia contestants, which led to work in TV and movies. When Massimo moved to California, Giuseppe took over the salons in Naples. Exhibiting the same refined brilliance as his older brother, Giuseppe expanded the salon in central Naples to include spa/salons in the prestigious neighborhoods of Vomero and Posillipo. When invited to join the business in La Jolla, Giuseppe leapt at the chance for his own “American Dream.” He sold the Naples salons and moved to California where he took over managing and working in the La Jolla salons while Massimo split his time between La Jolla and Laguna Beach. Giuseppe quickly became immensely popular and booked months in advance. He was then issued a new challenge: Take over the La Jolla salons completely, or move with Massimo and Rick to Rome. Luckily for Noi, Giuseppe chose Rome.
Noi’s ‘senior’ stylist Rick Breco began his training in Honolulu, where he was lucky enough to be selected as Paul Mitchell’s personal assistant. Rick continued his training with the Vidal Sassoon team and worked for the top salon in Honolulu. Like many stylists, after several successful years Rick had his own ideas and changed salons. He became the style & grooming instructor for Pan Am airlines, making, as he puts it, “…The skies a more beautiful place to fly.” Rick then became their advanced trainer for the apprenticeship program before opening his first salon in Hawaii. After 10 years, “Island Fever” set in and he moved to the San Francisco Bay Area where, always wanting to stay on top of his game, he received further advanced training with Sassoon and Yosh (both THE big names in hairdressing at the time.) Afterward Rick bought his second salon in Sonoma’s Wine Country. The Bay Area embraced Rick: in spite of America’s ‘80’s recession, his business flourished.
Originally from Los Angeles’ beach towns, Rick decided to leave the Bay Area for warmer weather. He settled in Laguna Beach, south of Los Angeles and started working at Furioso. There he met and eventually joined forces with Massimo. After 18 incredible and successful years in Laguna, Rick felt the urge see new sights and meet new challenges: with very little convincing, he, Giuseppe and Massimo came to Rome.