Noi is more than just an experience, it’s a lifestyle.

Noi is the concept of Rick Breco and Neapolitan brothers Massimo & Giuseppe Topo, stylists who moved to Rome from southern California to create a salon that would change how women in Italy view beauty. The look of Noi combines the casual sophistication of California with the classic elegance of Italy and it has taken Rome and Naples by storm, winning international acclaim and filling a huge niche-market in both cities – the international community.


Noi believes that true beauty is original; inside and out, beauty is unique to every person and every way of life. Complimenting your original look and beauty with the newest techniques, colors, and cuts is the Noi lifestyle.


“True beauty comes from within,” says Rick. “When the client feels good and is confident, they look beautiful! It’s great to see a client leave the salon viewing themselves in a more positive light.”


Massimo agrees. “Today no one conforms to someone else’s idea of what beauty is. The new definition of beauty is yours – your beauty is your own sense of individual style.” Unlike other salons where one client meets with one stylist, at Noi consultations are done as a team: Rick, Massimo, Giuseppe and their staff consult together with a client to achieve the perfect color, cut & style for the individual.


“I think group consultations give the client that added confidence,” says Giuseppe. Aside from consultations and honest opinions, Noi is also unique in that the stylists don’t “own” clients, so every client always feels comfortable being seen by any stylist at the shop: Rick, Massimo, Giuseppe, their staff – they all have a hand in creating your Noi experience.


Let the team at Noi, possessed with world-class skills and believing in constant, continuing-education, transform your look. The Noi client can always feel assured that their look is contemporary, fashionable-yet-wearable, and easy to maintain, both in the salon and out.


Salons are a referral-based business, so it is easy to see why Noi has become the fastest growing salon in Italy: their talent, enthusiasm and passion combined with teamwork and the honest exchange of ideas create an encounter that is unsurpassable. Constantly exceeding customer’s expectations has made Noi the number one salon in the international community in Rome and Naples.


It’s not just a salon or a method of beauty. Noi.